EVENT

Empowering Directive: the day after

Greenwashing, Enforcement, and New Rules for Businesses. One day after the entry into force of the Empowering Consumers for the Green Transition Directive, a discussion among institutions, regulatory authorities, and businesses on the new rules governing environmental claims, commercial practices, and enforcement activities.

DATE

28 September

TIME

15:30

DATE

28 September

TIME

15:30

Marketing & Communication
marketing@lcalex.it

On 28 September 2026, one day after the entry into force of Directive (EU) 2024/825 (the Empowering Consumers for the Green Transition Directive), LCA Studio Legale will host a private event for General Counsel and Heads of Legal dedicated to exploring the practical implications of the new regulatory framework for businesses and the market.

The event will provide a unique forum for dialogue between businesses, regulatory authorities, and public institutions on the key obligations introduced by the Directive, with a particular focus on the new rules governing green claims, environmental communications, unfair commercial practices, and enforcement.
The discussion will also draw on the Common Understanding document published by the European Commission on 30 June 2026, which is intended to support the consistent application of the Directive by national enforcement authorities across the European Union.

The discussion will be moderated by journalist Giampaolo Colletti and will feature representatives of the key institutions involved in the implementation of the new regulatory framework. Participants will have the opportunity to gain insights into the emerging interpretative approaches and to engage in a discussion of the main practical challenges businesses are facing in complying with the new rules.

 

Speakers

  • Giovanni Calabrò, Italian Competition Authority (AGCM)
  • Orietta Maizza, Italian Ministry of Enterprises and Made in Italy (MIMIT)
  • A representative of the European Commission
  • Vincenzo Guggino, Italian Advertising Self-Regulation Institute (IAP)
  • Gianluca De Cristofaro, LCA Studio Legale

 

Moderator

  • Giampaolo Colletti, Il Sole 24 Ore, StartupItalia, XXI Secolo (Rai 1)

 

 

At LCA Studio Legale, Via della Moscova 18, Milan.

Please register using the form below.

EVENT REGISTRATION

Empowering Directive: the day after
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