Industry
Sustainability runs through the product, communications, market, regulation, and reputation. That is why it calls for different perspectives and areas of expertise.
Depending on the project, relevant issues may include intellectual property, consumer law and advertising, antitrust, environmental and energy law, governance and compliance, supply chain relationships and communications. On top of this come the specific features of each sector: the same claims, certifications or product characteristics can carry different implications in fashion & luxury, food & beverage, energy, real estate, manufacturing or transport.
To address this complexity, LCA brings together a multidisciplinary team spanning different practices and industries, working in a coordinated way with the relevant company functions: legal, marketing and communications, sustainability, regulatory, product, commercial, and R&D.
Our approach builds compliance into the project from its earliest stages. Stepping in before the concept, product, packaging or communications are finalized makes it possible to identify risk profiles early on and, above all, to help shape solutions that are correct, effective and genuinely usable.
A core part of our work involves enhancing and communicating investments and results in sustainability. We help companies identify what can be communicated, verify the evidence that supports it, and translate technical data and information into claims that are precise, understandable, and consistent with the communication strategy.
The goal is to prevent the risk of greenwashing without letting the necessary caution tip over into greenhushing: in other words, to help companies communicate what they have actually achieved, to the extent they can demonstrate it, without losing its reputational and commercial value.
In particular, we help our clients:
- build and verify claims, campaigns, visuals, packaging, promotional materials and corporate communications;
- define the scope of claims and identify the data, studies, certifications and other evidence needed to support them;
- organize internal processes and technical documentation to back up sustainability claims;
- protect and enhance the value of trademarks, designs, technologies, materials and other innovative and distinctive elements of products and projects;
- manage the consumer law, advertising and antitrust issues connected to sustainability strategies and initiatives;
- integrate sustainability objectives into governance, contractual relationships and the supply chain;
- support innovation, efficiency and transition in regulated, high-compliance-intensity sectors;
- prevent and manage disputes and litigation relating to green claims and greenwashing.
We don’t just add up areas of expertise: we make them work together, turning regulatory complexity into usable solutions and sustainability into concrete value.