On 1 January 2027, the new Chinese Trademark Law will enter into force, introducing important changes to the trademark protection system and to the ways in which companies will need to manage and protect their brands in China.
The seminar – organized by LCA Studio Legale and ALLASYA Law & IP – will illustrate the main developments of interest to Italian companies, analyzing their practical implications for trademark owners, applicants, and companies operating in the Chinese market.
Particular attention will be paid to practical strategies and recommendations for adapting trademark portfolios, registrations, enforcement activities, and internal procedures to the new regulatory framework.
The seminar will also provide an overview of the latest trends in intellectual property and law in China, highlighting developments that could have a tangible impact on foreign companies operating in the country.
Speakers:
Gianluca De Cristofaro, Equity Partner at LCA Studio Legale
Fabio Giacopello, Managing Partner at ALLASYA Law & IP
The event will be held at LCA Studio Legale in Milan, 18 Via della Moscova.
Register using the form below.
ALLASYA Law & IP is a legal and IP consulting firm based in China that assists international companies in protecting and developing their business in China. With offices in Shanghai and Hong Kong, the firm combines local expertise with an international perspective, with a particular focus on intellectual property, technology, and commercial law.